The lead generation system for advanced B2B products is almost always a searching for gems in tons of ore. We know, how to build it.
case
Lead generation in the audience of top management and C-level for B2B events
Client
SAP / The biggest IT-vendor for business in the world
Project goal
Provide at least 4500 registrations for B2B online event within 6 weeks, as well as at least 400 CEO enquires from Top 1000 companies
Target audience
Owners and C-level executives from mid to large size companies
Main challenges
Main challenges were related to the short preparation time during the pandemic, as well as questionable value of online format for people who got used to offline format of such meetings
What was done
We decided to take full advantage of the event’s online format, and present it with a clear value for the target audience. Since we were able to collect registrations not only through the event website, but also using lead forms on social media, we decided to make our promotional posts as useful as possible so all potential participants can register for events without going to the website. This significantly increased conversion 😉
Campaign’s geographic expansion due to online format became a nice bonus, and allowed us to significantly reduce registration cost compared to last year, when the event was held offline.
Firstly, we generated more than 10 general offers, which were inviting people to the event by using various values.
Register and read the full case
- we know how to work with narrow audiences and systematically prevent their burnout;
- we have a deep expertise of any lead generation campaigns: offline and online events, products, HR, content etc;
- we know how to work with a long complex funnel & design a customer journey according to it;
- we build analytical systems to make data-driven desicions;
- we have completed more than 50 projects in the field of business automation;
- we know how to work with large budgets & advances clients