case

How to build a strong foundation for high-performance digital campaigns

Client

Any B2B company with big ambitions in digital marketing

Project goal

Create valuable content that will be the basis for systematic effective lead generation in digital channels

Target audience

Owners and top managers of medium and large businesses

Main challenges

The main challenges are related to what content to generate, how to do it with minimal resources, and how to deliver the intended value to the target audience. In this case, we are talking mainly about valuable Pdf documents that can be used both on the site as a closed page and directly in leadforms in ad campaigns.

What we do

What we do

 

Strategy

Of course, there are different tasks related to content. Here we are not parsing just copywriting or document design — that’s too easy). In this case we’re talking about coming up with a content system that can be the foundation of digital campaigns and a catalyst for high performance.

Quality content solves several important tasks of B2B marketing:

  • this is a key tool for the communication with the colder part of the funnel;
  • it shows your expertise and solutions values;
  • it allows you to stand out form you competitors and to cut off non-target audiences;
  • it provides the high level of conversion rate because of its value (and and as a result lower CPL);
  • together with lead forms it can be an effective promo mechanic, which could be launch very quickly.

To create a system of quality content, we must model the customer journey and understand what will be important to the potential client at each stage of the journey. The value proposition at each point is the basis for creating valuable content.

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    gemdigital

    The lead generation system for advanced B2B products is almost always a searching for gems in tons of ore. We know, how to build it.

    • we know how to work with narrow audiences and systematically prevent their burnout;
    • we have a deep expertise of any lead generation campaigns: offline and online events, products, HR, content etc;
    • we know how to work with a long complex funnel & design a customer journey according to it;
    • we build analytical systems to make data-driven desicions;
    • we have completed more than 50 projects in the field of business automation;
    • we know how to work with large budgets & advances clients